Click Promise
95
The title and thumbnail idea communicate a fast click promise.
- + Use one action word in the title or thumbnail text.
- + Make the main subject readable on a phone-size thumbnail.
Validation tool
Roblox Launch Score
Check whether your game idea is ready to become a launch plan before you spend time on thumbnails, copy, and monetization.
Overall launch score
90
/100
Edit the inputs, then score the launch to create a quick review you can copy or turn into a full Launch Pack.
First 60 Seconds
94
The first session likely has a visible action and reward.
- + Show the next step immediately after spawn.
- + Pay out a visible reward before adding tutorial text.
Retention Hook
90
There are enough return hooks to test early retention.
- + Add one daily goal that points to a visible reward.
- + Plan a week-one update before launch.
Monetization Fairness
84
The monetization reads optional and relatively fair.
- + Lead with cosmetics, identity, or convenience.
- + Avoid paid perks that sound required for basic progress.
Update Potential
88
The idea has modular update potential.
- + Name one small update you can ship in the first week.
- + Choose rewards that can repeat without rebuilding the whole game.
Improve the launch score
Build Launch PackTurn this score into a complete idea, name, thumbnail, copy, pricing, retention, and roadmap plan.Improve ThumbnailCreate A/B/C thumbnail tests from the weakest click-promise notes.Check Monetization FairnessReview whether paid perks are optional, clear, and age-appropriate.Save as ProjectAfter creating a launch pack, save it as your project workspace.
Method and evidence
What the Launch Score measures
The overall score is an equal-weight average of five deterministic planning checks. Text cues and completeness raise or lower each category; the score does not use Roblox private data, predict discovery, or compare the game with a platform-wide benchmark.
Click promise
Checks title length, visible action language, thumbnail specificity, and concrete danger or reward cues.
Boundary: It cannot judge final art quality, audience targeting, or real play-through rate.
First 60 seconds
Looks for a named action, early goal, feedback or reward, and concise opening description.
Boundary: Text cannot replace observing a playable onboarding session.
Retention and updates
Looks for daily, weekly, collection, social, reward, and modular update cues.
Boundary: These cues are hypotheses; real D1/D7 behavior must validate them.
Monetization fairness
Rewards optional cosmetic, identity, VIP, or convenience language and flags pressure, required power, or gambling-like terms.
Boundary: This is not a legal or official Roblox policy determination.
Reference definitions
How to use a launch score
The score is most useful before launch, when you can still change the promise, first-session flow, page assets, and update plan quickly.
How to use it
- + Paste the current game name, thumbnail idea, description, and monetization concept.
- + Check the lowest scoring area first.
- + Turn the improved idea into a Creator Launch Pack.
Example outputs
- + Click Promise: the title and thumbnail show one clear action.
- + First 60 Seconds: players see the first goal and reward quickly.
- + Update Potential: week-one content can ship without a full rebuild.
Common mistakes
- + Treating the score as a guarantee of discovery traffic.
- + Improving monetization before the free loop is clear.
- + Testing a thumbnail promise that does not appear in the first session.
It is a pre-launch planning score that checks whether a game concept has a clear click promise, first minute, retention hook, monetization idea, and update path.