- Visual concept
- A non-official creator avatar reacting to a rocket themed simulator challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Rocket Escape", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a tiny themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether avatar emotion makes the idea feel more clickable.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Tiny Frenzy", no official logos, no copied UI, no branded icons
Progression test
Dragon Frenzy
Variant C- Visual concept
- A non-official creator avatar reacting to a dragon themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether progress, reward, or before-after contrast is clearer.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Dragon Frenzy", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a snack themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Snack Frenzy", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a cloud themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether avatar emotion makes the idea feel more clickable.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Cloud Frenzy", no official logos, no copied UI, no branded icons
Progression test
Cozy Factory
Variant C- Visual concept
- A non-official creator avatar reacting to a cozy themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether progress, reward, or before-after contrast is clearer.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Cozy Factory", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a mystery themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
Mystery Factory
Mobile crop
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Mystery Factory", no official logos, no copied UI, no branded icons
Emotion test
Toybox Factory
Variant B- Visual concept
- A non-official creator avatar reacting to a toybox themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
Toybox Factory
Mobile crop
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether avatar emotion makes the idea feel more clickable.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Toybox Factory", no official logos, no copied UI, no branded icons
Progression test
Moon Factory
Variant C- Visual concept
- A non-official creator avatar reacting to a moon themed simulator challenge.
- Palette
- mint, coral, ink black
- Camera
- low-angle action close-up
- Emotion
- mystery
- Hypothesis
- A reward-led scene will make the simulator promise easier to understand.
- Single variable
- reward
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether progress, reward, or before-after contrast is clearer.Risk to checkMystery can reduce clarity; keep the genre readable in title text. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, low-angle action close-up, bold readable title text "Moon Factory", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a lava themed simulator challenge.
- Palette
- teal, orange, charcoal
- Camera
- top-down challenge map view
- Emotion
- near miss
- Hypothesis
- A danger-led scene will make the simulator promise easier to understand.
- Single variable
- danger
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkTop-down shots can become too small on mobile; keep one large subject. Bright playful game thumbnail concept, original blocky creator character, simulator theme, cute mood, top-down challenge map view, bold readable title text "Lava Clash", no official logos, no copied UI, no branded icons