- Visual concept
- A non-official creator avatar reacting to a cloud themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Cloud Legends", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a cozy themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether avatar emotion makes the idea feel more clickable.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Cozy Legends", no official logos, no copied UI, no branded icons
Progression test
Mystery Legends
Variant C- Visual concept
- A non-official creator avatar reacting to a mystery themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
Mystery Legends
Mobile crop
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether progress, reward, or before-after contrast is clearer.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Mystery Legends", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a toybox themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Toybox Escape", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a moon themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether avatar emotion makes the idea feel more clickable.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Moon Escape", no official logos, no copied UI, no branded icons
Progression test
Lava Escape
Variant C- Visual concept
- A non-official creator avatar reacting to a lava themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether progress, reward, or before-after contrast is clearer.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Lava Escape", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a rocket themed obby challenge.
- Palette
- sun yellow, sky blue, white
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Rocket Escape", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a tiny themed obby challenge.
- Palette
- mint, coral, ink black
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether avatar emotion makes the idea feel more clickable.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Tiny Frenzy", no official logos, no copied UI, no branded icons
Progression test
Dragon Frenzy
Variant C- Visual concept
- A non-official creator avatar reacting to a dragon themed obby challenge.
- Palette
- mint, coral, ink black
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether progress, reward, or before-after contrast is clearer.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Dragon Frenzy", no official logos, no copied UI, no branded icons
- Visual concept
- A non-official creator avatar reacting to a snack themed obby challenge.
- Palette
- mint, coral, ink black
- Camera
- wide before-and-after reveal
- Emotion
- mystery
- Hypothesis
- A social proof-led scene will make the obby promise easier to understand.
- Single variable
- social proof
- Mobile check
- One large subject and title text that remains readable at phone size.
- Success rule
- Keep the variant only when play-through rate improves while the icon, title, and description remain unchanged.
- One main subject
- Readable title text
- No official logos
- Strong foreground contrast
- Clear action in one second
Best testUse this to test whether players understand the action in one second.Risk to checkWide scenes can feel busy; make the reward or danger unmistakable. Bright playful game thumbnail concept, original blocky creator character, obby theme, cute mood, wide before-and-after reveal, bold readable title text "Snack Frenzy", no official logos, no copied UI, no branded icons