Title promise
70
The title may not communicate the action or genre fast enough.
Use one concrete action or genre word in the title and keep it readable on mobile.
Acquisition diagnosis
Check whether your title, icon idea, thumbnail text, and description are making one clear promise before players decide to click.
Title promise
70
The title may not communicate the action or genre fast enough.
Use one concrete action or genre word in the title and keep it readable on mobile.
Icon clarity
80
The icon may be too crowded or too abstract for quick scanning.
Use one main subject, one high-contrast background, and no sentence-length text.
Thumbnail hook
86
The thumbnail text may not create a clear click question.
Turn the thumbnail into one question: danger, reward, progression, or social proof.
Description support
96
The description may not reinforce the click promise or repeatable loop.
Write one sentence for action, one for reward, and one for return/update reason.
Page consistency
84
The title, icon, thumbnail, and description may be promising different games.
Make every page element point to the same first-session moment.
Players decide quickly. If the page elements do not agree, the game can feel confusing before anyone joins.
The page may not communicate one clear promise. The title, icon, thumbnail, and description should point to the same action, reward, or social fantasy.